{"id":16499,"date":"2026-04-27T15:53:23","date_gmt":"2026-04-27T13:53:23","guid":{"rendered":"https:\/\/www.posik.es\/panarama\/?page_id=16499"},"modified":"2026-05-25T13:31:41","modified_gmt":"2026-05-25T11:31:41","slug":"lufe","status":"publish","type":"page","link":"https:\/\/www.posik.es\/panarama\/proyectos\/lufe\/","title":{"rendered":"LUFE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16499\" class=\"elementor elementor-16499\">\n\t\t\t\t<div class=\"elementor-element elementor-element-325cc9d e-flex e-con-boxed e-con e-parent\" data-id=\"325cc9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/934963649\\\/de3639d05f&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-5b2bfa5 e-con-full e-flex e-con e-child\" data-id=\"5b2bfa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cd480b e-con-full e-flex e-con e-child\" data-id=\"4cd480b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4b243 elementor-widget__width-initial elementor-widget elementor-widget-tp-animated-text\" data-id=\"cd4b243\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tp_anima_type&quot;:&quot;tp-char-animation&quot;}\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<h3 data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding tp-char-animation\">LUFE<\/h3>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3702855 elementor-widget elementor-widget-tp-animated-text\" data-id=\"3702855\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tp_anima_type&quot;:&quot;tp-char-animation&quot;}\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding tp-char-animation\">Publicidad<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7e19be e-con-full e-flex e-con e-child\" data-id=\"f7e19be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bef8320 e-con-full e-flex e-con e-child\" data-id=\"bef8320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea6751b e-con-full e-flex e-con e-child\" data-id=\"ea6751b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cef16d8 elementor-widget elementor-widget-tp-animated-text\" data-id=\"cef16d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">CLIENTE<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd576d elementor-widget elementor-widget-tp-animated-text\" data-id=\"5dd576d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">LUFE<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73e6ea e-con-full e-flex e-con e-child\" data-id=\"f73e6ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-667ed59 elementor-widget elementor-widget-tp-animated-text\" data-id=\"667ed59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">SERVICIO<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d6e8e elementor-widget elementor-widget-tp-animated-text\" data-id=\"04d6e8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">Publicidad<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9000ea2 e-con-full e-flex e-con e-child\" data-id=\"9000ea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d40165 elementor-widget elementor-widget-tp-animated-text\" data-id=\"3d40165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">INDUSTRIA<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd9003 elementor-widget elementor-widget-tp-animated-text\" data-id=\"8dd9003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">Audiovisual<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2400cfa e-con-full e-flex e-con e-child\" data-id=\"2400cfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-911d300 elementor-widget elementor-widget-tp-animated-text\" data-id=\"911d300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">FECHA<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208a265 elementor-widget elementor-widget-tp-animated-text\" data-id=\"208a265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p data-stagger=\"0.08\" data-speed=\"1\" data-lag=\".2\" class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding \">2025<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e22d37 e-con-full e-flex e-con e-parent\" data-id=\"5e22d37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d3187b9 e-con-full e-flex e-con e-child\" data-id=\"d3187b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34476a7 elementor-widget__width-initial elementor-widget elementor-widget-tp-animated-text\" data-id=\"34476a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tp_anima_type&quot;:&quot;tp-char-animation&quot;}\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<h4 class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding tp-char-animation\">Sobre el proyecto<\/h4>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee5bef9 e-con-full e-flex e-con e-child\" data-id=\"ee5bef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e12105 e-con-full e-flex e-con e-child\" data-id=\"6e12105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8871d3a elementor-widget elementor-widget-tp-theme-button\" data-id=\"8871d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-theme-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n\r\n                <a href=\"#\" class=\"themepure-theme-btn tp-el-theme-btn tp-el-btn\">\r\n\r\n                                    <span class=\"tp-theme_btn-svg-icon theme-btn-icon on-left\">\r\n                            <svg width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 0C12 3.0432 9.53292 5.5102 6.48975 5.5102C6.48975 2.46701 8.95677 0 12 0Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.0231934 0.0231209C3.06639 0.0231209 5.5334 2.49015 5.5334 5.53333C2.4902 5.53333 0.0231934 3.0663 0.0231934 0.0231209Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.48975 6.4898C9.53294 6.4898 12 8.95682 12 12C8.95675 12 6.48975 9.53297 6.48975 6.4898Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.5102 6.48981C5.5102 9.533 3.04318 12 0 12C0 8.95681 2.46703 6.48981 5.5102 6.48981Z\" fill=\"currentcolor\"><\/path>\n                              <\/svg>                    <\/span>\r\n                    \r\n\r\n                        <span class=\"theme-btn-text\">Descripci\u00f3n<\/span>\r\n            \r\n\r\n                    <\/a>\r\n        \r\n\r\n        \r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5730d37 e-con-full e-flex e-con e-child\" data-id=\"5730d37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ffdc5 elementor-widget elementor-widget-text-editor\" data-id=\"d3ffdc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #ffffff;\">Campa\u00f1a audiovisual para Muebles Lufe alrededor de \u00abLa Tienda de los Muebles Feos\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1878d3 e-con-full e-flex e-con e-parent\" data-id=\"b1878d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af0904c elementor-widget elementor-widget-tp-portfolio-scroll-moving\" data-id=\"af0904c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-portfolio-scroll-moving.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n<div class=\"showcase-details-2-slider-area pb-120\">\r\n    <div class=\"moving-gallery\">\r\n        <div class=\"showcase-details-2-slider-wrap wrapper-gallery slider-wrap-top d-flex align-items-end mb-20\">\r\n                            <div class=\"showcase-details-2-slider-item\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe1.webp\"\r\n                    alt=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe1.webp\">\r\n                <\/div>\r\n                            <div class=\"showcase-details-2-slider-item\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe7.webp\"\r\n                    alt=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe7.webp\">\r\n                <\/div>\r\n                            <div class=\"showcase-details-2-slider-item\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe6.webp\"\r\n                    alt=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe6.webp\">\r\n                <\/div>\r\n                            <div class=\"showcase-details-2-slider-item\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe2.webp\"\r\n                    alt=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe2.webp\">\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"moving-gallery\">\r\n        <div class=\"showcase-details-2-slider-wrap wrapper-gallery slider-wrap-bottom d-flex align-items-start\">\r\n                        <div class=\"showcase-details-2-slider-item\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe4.webp\"\r\n                    alt=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe4.webp\">\r\n                <\/div>\r\n                            <div class=\"showcase-details-2-slider-item\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe5.webp\"\r\n                    alt=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe5.webp\">\r\n                <\/div>\r\n                            <div class=\"showcase-details-2-slider-item\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe8.webp\"\r\n                    alt=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe8.webp\">\r\n                <\/div>\r\n                            <div class=\"showcase-details-2-slider-item\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe3.webp\"\r\n                    alt=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe3.webp\">\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da0fe1f e-con-full e-flex e-con e-parent\" data-id=\"da0fe1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-50c498b e-con-full e-flex e-con e-child\" data-id=\"50c498b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae51149 e-con-full e-flex e-con e-child\" data-id=\"ae51149\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e0352 elementor-widget elementor-widget-tp-theme-button\" data-id=\"f2e0352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-theme-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n\r\n                <a href=\"#\" class=\"themepure-theme-btn tp-el-theme-btn tp-el-btn\">\r\n\r\n                                    <span class=\"tp-theme_btn-svg-icon theme-btn-icon on-left\">\r\n                            <svg width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 0C12 3.0432 9.53292 5.5102 6.48975 5.5102C6.48975 2.46701 8.95677 0 12 0Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.0231934 0.0231209C3.06639 0.0231209 5.5334 2.49015 5.5334 5.53333C2.4902 5.53333 0.0231934 3.0663 0.0231934 0.0231209Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.48975 6.4898C9.53294 6.4898 12 8.95682 12 12C8.95675 12 6.48975 9.53297 6.48975 6.4898Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.5102 6.48981C5.5102 9.533 3.04318 12 0 12C0 8.95681 2.46703 6.48981 5.5102 6.48981Z\" fill=\"currentcolor\"><\/path>\n                              <\/svg>                    <\/span>\r\n                    \r\n\r\n                        <span class=\"theme-btn-text\">Reto<\/span>\r\n            \r\n\r\n                    <\/a>\r\n        \r\n\r\n        \r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20b03fc e-con-full e-flex e-con e-child\" data-id=\"20b03fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c1da9b elementor-widget__width-initial elementor-widget elementor-widget-tp-animated-text\" data-id=\"1c1da9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tp_anima_type&quot;:&quot;tp_title_anim&quot;}\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding tp_title_anim\">Dar visibilidad a una acci\u00f3n ef\u00edmera con capacidad de generar conversaci\u00f3n y notoriedad. El reto era convertir una idea poco convencional en una pieza con gancho comercial y narrativo.<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e21b2a e-con-full e-flex e-con e-parent\" data-id=\"8e21b2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7cb947e e-con-full e-flex e-con e-child\" data-id=\"7cb947e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1734e6 elementor-widget elementor-widget-video\" data-id=\"b1734e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reproductor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/934963649?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1&h=de3639d05f#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7a87c6 e-con-full e-flex e-con e-parent\" data-id=\"e7a87c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-50d848b e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"50d848b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3928c29 elementor-widget__width-initial elementor-widget elementor-widget-tp-animated-text\" data-id=\"3928c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tp_anima_type&quot;:&quot;tp-char-animation&quot;}\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<h4 class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding tp-char-animation\">Resultado<\/h4>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f36d4 e-con-full e-flex e-con e-child\" data-id=\"42f36d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c8568d7 e-con-full e-flex e-con e-child\" data-id=\"c8568d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86d4700 elementor-widget elementor-widget-tp-theme-button\" data-id=\"86d4700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-theme-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n\r\n                <a href=\"#\" class=\"themepure-theme-btn tp-el-theme-btn tp-el-btn\">\r\n\r\n                                    <span class=\"tp-theme_btn-svg-icon theme-btn-icon on-left\">\r\n                            <svg width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 0C12 3.0432 9.53292 5.5102 6.48975 5.5102C6.48975 2.46701 8.95677 0 12 0Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.0231934 0.0231209C3.06639 0.0231209 5.5334 2.49015 5.5334 5.53333C2.4902 5.53333 0.0231934 3.0663 0.0231934 0.0231209Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.48975 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data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tp_anima_type&quot;:&quot;tp_title_anim&quot;}\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding tp_title_anim\">Trabajar el contraste entre lo \"feo\" y lo deseable como recurso de humor y diferenciaci\u00f3n. La estrategia apost\u00f3 por una comunicaci\u00f3n fresca, directa y sin miedo a salirse del patr\u00f3n habitual del sector.<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5db596d e-flex e-con-boxed e-con e-parent\" data-id=\"5db596d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec38304 e-con-full e-flex e-con e-child\" data-id=\"ec38304\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85a51fe elementor-widget elementor-widget-image\" data-id=\"85a51fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe10.webp\" class=\"attachment-large size-large wp-image-16814\" alt=\"Publicidad Marca LUFE\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3bcedf e-con-full e-flex e-con e-child\" data-id=\"a3bcedf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9be2f51 elementor-widget elementor-widget-image\" data-id=\"9be2f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.posik.es\/panarama\/wp-content\/uploads\/2026\/05\/lufe9.webp\" class=\"attachment-large size-large wp-image-16815\" alt=\"LUFE - Spot &quot;La tienda de los muebles feos&quot;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b2d925 e-con-full e-flex e-con e-parent\" data-id=\"7b2d925\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9058733 e-con-full e-flex e-con e-child\" data-id=\"9058733\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3204c23 e-con-full e-flex e-con e-child\" data-id=\"3204c23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e6954 elementor-widget elementor-widget-tp-theme-button\" data-id=\"e5e6954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-theme-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n\r\n                <a href=\"#\" class=\"themepure-theme-btn tp-el-theme-btn tp-el-btn\">\r\n\r\n                                    <span class=\"tp-theme_btn-svg-icon theme-btn-icon on-left\">\r\n                            <svg width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 0C12 3.0432 9.53292 5.5102 6.48975 5.5102C6.48975 2.46701 8.95677 0 12 0Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.0231934 0.0231209C3.06639 0.0231209 5.5334 2.49015 5.5334 5.53333C2.4902 5.53333 0.0231934 3.0663 0.0231934 0.0231209Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.48975 6.4898C9.53294 6.4898 12 8.95682 12 12C8.95675 12 6.48975 9.53297 6.48975 6.4898Z\" fill=\"currentcolor\"><\/path>\n                                 <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.5102 6.48981C5.5102 9.533 3.04318 12 0 12C0 8.95681 2.46703 6.48981 5.5102 6.48981Z\" fill=\"currentcolor\"><\/path>\n                              <\/svg>                    <\/span>\r\n                    \r\n\r\n                        <span class=\"theme-btn-text\">Soluci\u00f3n<\/span>\r\n            \r\n\r\n                    <\/a>\r\n        \r\n\r\n        \r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a2e774 e-con-full e-flex e-con e-child\" data-id=\"1a2e774\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17c916 elementor-widget__width-initial elementor-widget elementor-widget-tp-animated-text\" data-id=\"c17c916\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tp_anima_type&quot;:&quot;tp_title_anim&quot;}\" data-widget_type=\"tp-animated-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n\r\n<p class=\" liko-animated-text-widget tp-el-animation-heading tp-section-title-span-padding tp_title_anim\">Un audiovisual con vocaci\u00f3n viral que traduce una acci\u00f3n puntual en una historia de marca memorable. La pieza consigue convertir la singularidad de la campa\u00f1a en una ventaja creativa.<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LUFE Publicidad CLIENTE LUFE SERVICIO Publicidad INDUSTRIA Audiovisual FECHA 2025 Sobre el proyecto Descripci\u00f3n Campa\u00f1a audiovisual para Muebles Lufe alrededor de \u00abLa Tienda de los Muebles Feos\u00bb. Reto Dar visibilidad a una acci\u00f3n ef\u00edmera con capacidad de generar conversaci\u00f3n y notoriedad. El reto era convertir una idea poco convencional en una pieza con gancho comercial [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":6096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16499","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LUFE | Spot publicitario producido por Panarama<\/title>\n<meta name=\"description\" content=\"Publicidad audiovisual desarrollada por Panarama Studio para LUFE con producci\u00f3n creativa y enfoque de marca.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LUFE | Spot 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